Challenge / Goal
Gocar faced the challenge of creating a viable business model in a market where car ownership is high and public transport is widely available. Gocar also had to overcome regulatory barriers and consumer skepticism about car-sharing.
Solution
Gocar adopted a flexible pricing strategy that adjusts to the demand and supply of cars. Gocar also partnered with local authorities, businesses and communities to secure parking spaces and promote the service. Gocar invested in marketing campaigns and customer service to build trust and loyalty among users.
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Log inTime period
Planning time
1 to 2 years
Service providers
Europcar and Irish Car Rentals